What is Google AdWords?

In order to master Google AdWords, you must first understand the basics. Google AdWords is an advertising service or businesses to display advertising messages based on users’ search query on Google. It operates under the pay-per-click  (PPC) model, in which advertisers only have to pay when the ad is clicked.


Paid listings, which are denoted by green boxes with the word ‘Ad’ in them, are listed on the top or
bottom of the search engine results page, followed by organic or unpaid listings. For some of the popular keywords, the ads may also appear in page 2 of the search results. In 2016, Google has updated the design of its interface and ads are no longer shown on the right hand side column of the search engine results page (SERP).

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