Swipe Right to the Top 3 Marketing Strategies for Online Dating Apps

Dating app has become a cultural phenomenon of the 21st century. It has emerged as the primary matchmaking platform for anyone seeking some sort of romance in our generation. Although the matchmaking market presents enormous business potential, it is also challenging to tackle at the same time. According to Forbes, over 90% of dating start ups fail.


In the market where users are spoilt with choices, only a select few have marketed themselves successfully to their target audience. But that’s not the end of the story. Keeping users on your platform is even harder than having them try out your app. Luckily, we can learn from the dating (app) experts, such as Tinder, Bumble, Grindr, Happn and Coffee Meets Bagel. Let’s take a dive into the dating pool and check out the 3 proven marketing strategies from the leading dating apps.


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