The Secret Ingredients of Tasty’s Success Recipe

Video is the future of social media content. Snapchat reached 161 million daily users in the last quarter of 2016, and YouTube generated an annual revenue of USD 4 billion in 2016. Other social media platforms are eager to be part of the online video revolution. Facebook and Instagram, among other social media networks, are pushing their live story features. We are living in the age of video content explosion.

 

Riding on this trend, BuzzFeed’s food channel, Tasty, quickly became the third biggest video account on Facebook. Just on Facebook, the channel has 83 million page likes and over 1.18 video views. Simply put, Tasty is a channel of unique, delicious recipes presented in short videos. What is BuzzFeed’s secret recipe in turning such a simple, straight-forward concept into one of the world’s largest online food community?

 

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Learning from Old Spice’s Viral Marketing Campaign

I believe that it is fair to call Old Spice’s Smell Like A Man, Man (2010) a pioneer in viral marketing campaign. The campaign not only generated buzz in the market, but also achieved great sales growth driven directly by its marketing efforts, clearly showing the positive impact a viral marketing campaign can bring to a brand.

 

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