5 Steps to Developing Ad Creatives that Grab Attention

Modern-day attention span has evolved, according to Prezi’s 2018 report. People are becoming more selective in the content they consume. In the online advertising domain, Facebook and Instagram are undoubtedly some of the most competitive platforms when it comes to capturing attention. As users go through their personalized News Feeds and Stories, your ad is placed amongst friends’ vacation photos, family’s updates, cute babies pictures and adorable pet videos. How can you create an ad that stands out from the noise? The answer is: exemplary ad creatives.

 

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The Secret Ingredients of Tasty’s Success Recipe

Video is the future of social media content. Snapchat reached 161 million daily users in the last quarter of 2016, and YouTube generated an annual revenue of USD 4 billion in 2016. Other social media platforms are eager to be part of the online video revolution. Facebook and Instagram, among other social media networks, are pushing their live story features. We are living in the age of video content explosion.

 

Riding on this trend, BuzzFeed’s food channel, Tasty, quickly became the third biggest video account on Facebook. Just on Facebook, the channel has 83 million page likes and over 1.18 video views. Simply put, Tasty is a channel of unique, delicious recipes presented in short videos. What is BuzzFeed’s secret recipe in turning such a simple, straight-forward concept into one of the world’s largest online food community?

 

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