What is Google Analytics?
If you are new to website and online marketing, you may not have heard of Google Analytics (I like to call it ‘GA’). It is one of the most powerful free web analysis tools for you to track and measure digital performance.
Launched in November 2005, Google Analytics operates under a freemium model. If you are looking for an integrated digital analytics solution to work across your company, you may want to subscribe to Google Analytics 360, which includes premium functionalities for enterprise users. However, for most website publishers, the basic functions included in the free version are sufficient to understand how users are using their websites.