What is Google Analytics?

If you are new to website and online marketing, you may not have heard of Google Analytics (I like to call it ‘GA’). It is one of the most powerful free web analysis tools for you to track and measure digital performance.

 

Launched in November 2005, Google Analytics operates under a freemium model. If you are looking for an integrated digital analytics solution to work across your company, you may want to subscribe to Google Analytics 360, which includes premium functionalities for enterprise users. However, for most website publishers, the basic functions included in the free version are sufficient to understand how users are using their websites.

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Don’t know anything about programming? Me neither.

 

For anyone who is non-technical, WordPress shortcode can be a lifesaver when it comes to editing your WordPress template (without the risk of breaking it). You probably have heard of the term ‘shortcode’ from your friends, or stumble upon this term when you are looking for answers on WordPress support forums. Let’s cut to the chase: what is WordPress Shortcode?

 

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What is SEO?

SEO stands for Search Engine Optimization. SEO is the process of continuously improving the website through different techniques in order to boost web presence on the search engine results page (SERP) organically. In general, the higher a website naturally ranks on the search results page, the higher chance it will be visited by users. If done right, SEO should be able to drive quality traffic to websites.

 

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Have you ever thought of starting your own blog?

 

The idea of blogging must have crossed your mind every now and then. Being a new blogger myself, I can tell you, from my first hand experience, that starting a blog is probably easier than you thought. The key, however, is to get everything right beforehand.

 

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