Numbers don’t lie. Let’s take a look at some surprising digital marketing stats for 2016.
#1 Snapchat has 150 million active daily users
Comment: It is not surprising to see Snapchat’s number of daily users has overtaken Twitter, given the application’s popularity among the millennials. Remember how Snapchat raised $1.8 billion in its latest funding round?
Read more about this on Bloomberg.
#2 Online Adults have 6 social media accounts on average
Over 93% of online adults have at least 1 social media account. On average, they are active on 3.5 of them at the same time.
Comment: This helps explains why our attention span has dropped to 8 seconds (shorter than that of goldfish). We have too much distractions.
Read more about this on econsultancy.
#3 200 million Internet users have installed ad blocking software
Nearly 200 million have ad blocking software installed, within which the share of millennials is the highest. These ad blockers have led to nearly US$22 billion lost ad revenue for businesses in 2015.
Comment: Users hate online ads. It is as simple as that. Time to spend more time on creating rich content to soft sell your products or services!
Read more about this on Webbiquity.
Feel free to leave me your feedback on these updates in the comments section below!
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