Numbers don’t lie. Let’s take a look at some surprising digital marketing stats for 2016.

 

#1 Snapchat has 150 million active daily users

snapchat iconThe 4-year-old messaging app Snapchat has 150 million people using its service every day.

Comment: It is not surprising to see Snapchat’s number of daily users has overtaken Twitter, given the application’s popularity among the millennials. Remember how Snapchat raised $1.8 billion in its latest funding round?

Read more about this on Bloomberg.

 

#2 Online Adults have 6 social media accounts on average

twitter iconOver 93% of online adults have at least 1 social media account. On average, they are active on 3.5 of them at the same time.

Comment: This helps explains why our attention span has dropped to 8 seconds (shorter than that of goldfish). We have too much distractions.

Read more about this on econsultancy.

 

#3 200 million Internet users have installed ad blocking software

ad block iconNearly 200 million have ad blocking software installed, within which the share of millennials is the highest. These ad blockers have led to nearly US$22 billion lost ad revenue for businesses in 2015.

Comment: Users hate online ads. It is as simple as that. Time to spend more time on creating rich content to soft sell your products or services!

Read more about this on Webbiquity.

 

Feel free to leave me your feedback on these updates in the comments section below!

Are you interested in the latest digital news or market updates? Subscribe to the 10-hats newsletter and stay tuned for my new post for The Week of 17 June 2016.

 

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