5 Steps to Developing Ad Creatives that Grab Attention

Modern-day attention span has evolved, according to Prezi’s 2018 report. People are becoming more selective in the content they consume. In the online advertising domain, Facebook and Instagram are undoubtedly some of the most competitive platforms when it comes to capturing attention. As users go through their personalized News Feeds and Stories, your ad is placed amongst friends’ vacation photos, family’s updates, cute babies pictures and adorable pet videos. How can you create an ad that stands out from the noise? The answer is: exemplary ad creatives.


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