This week, we will look at some of the hottest new tech gadgets in town.
I believe that it is fair to call Old Spice’s Smell Like A Man, Man (2010) a pioneer in viral marketing campaign. The campaign not only generated buzz in the market, but also achieved great sales growth driven directly by its marketing efforts, clearly showing the positive impact a viral marketing campaign can bring to a brand.
In order to master Google AdWords, you must first understand the basics. Google AdWords is an advertising service or businesses to display advertising messages based on users’ search query on Google. It operates under the pay-per-click (PPC) model, in which advertisers only have to pay when the ad is clicked.
Paid listings, which are denoted by green boxes with the word ‘Ad’ in them, are listed on the top or
bottom of the search engine results page, followed by organic or unpaid listings. For some of the popular keywords, the ads may also appear in page 2 of the search results. In 2016, Google has updated the design of its interface and ads are no longer shown on the right hand side column of the search engine results page (SERP).
Are you tired of reading through numerous search results but still not finding what you want? To make life easier, search engines have a list of search operators that filter the results you see on the search engine results page (SERP).
A search operator, or a search parameter, is a string of characters used in a search query to narrow the focus of the search. Search operators, luckily, are not exclusive to Google. Major search engines like Bing, Yahoo and Yandex each has its own search operators that enable users to look for specific results. These tricks are not only convenient for regular users, but also valuable for search specialists to uncover issues that otherwise are hidden in websites.
If you are new to website and online marketing, you may not have heard of Google Analytics (I like to call it ‘GA’). It is one of the most powerful free web analysis tools for you to track and measure digital performance.
Launched in November 2005, Google Analytics operates under a freemium model. If you are looking for an integrated digital analytics solution to work across your company, you may want to subscribe to Google Analytics 360, which includes premium functionalities for enterprise users. However, for most website publishers, the basic functions included in the free version are sufficient to understand how users are using their websites.
Don’t know anything about programming? Me neither.
For anyone who is non-technical, WordPress shortcode can be a lifesaver when it comes to editing your WordPress template (without the risk of breaking it). You probably have heard of the term ‘shortcode’ from your friends, or stumble upon this term when you are looking for answers on WordPress support forums. Let’s cut to the chase: what is WordPress Shortcode?
SEO stands for Search Engine Optimization. SEO is the process of continuously improving the website through different techniques in order to boost web presence on the search engine results page (SERP) organically. In general, the higher a website naturally ranks on the search results page, the higher chance it will be visited by users. If done right, SEO should be able to drive quality traffic to websites.